Guides
Straight answers to the questions business owners actually ask about their websites. Written to be read, not to scare you.
Getting started
Thinking about a website, or getting a new one? Start here.
How to choose a web designer without getting burned
The questions to ask, the red flags to watch for, and what a fair deal looks like when you hire someone to build your website.
How much should a website cost in the UK?
Honest price ranges for small business websites in the UK, what drives the differences, and how to avoid paying for the wrong thing.
How long does a website take to build?
Realistic timelines for a small business website, what actually causes delays, and how to keep your project on schedule.
Domains, hosting and email, explained like a normal person
What a domain, hosting and business email actually are, what they should cost, and the one mistake that can hold your business hostage.
Wix, WordPress or a professional: which is right for you?
An honest comparison of DIY site builders, WordPress, and hiring a professional, including the costs nobody mentions.
Does my business actually need a website?
An honest look at when a small business needs a website, when a Facebook page is enough, and what changes the answer.
Being found
How customers actually find you: Google, reviews and search.
How to get online reviews without begging
A simple, honest system for collecting Google reviews, what to do about bad ones, and why replies matter as much as stars.
The free Google listing most businesses half-finish
Your Google Business Profile is often the first thing customers see. Setting it up properly is free and takes an hour. Here's how.
What is SEO, in plain English?
Search engine optimisation without the mysticism: what actually moves rankings for a small business, and what's a waste of money.
Why isn't my website showing up on Google?
The common reasons a small business website is invisible in search results, from missing basics to rules that changed since the site was built.
Running your site
Keeping the site you have fast, healthy and working for you.
What is a website MOT?
A website MOT is a health check for your site: speed, Google visibility, mobile experience and more, with clear pass or fail results. Here's what it covers and why it exists.
Website security basics every owner should know
The padlock, updates, backups and passwords: the four security basics that prevent most small business website disasters.
Website accessibility: what it is and why it's not optional
Accessibility means everyone can use your website, including the customers most sites accidentally turn away. The basics, in plain terms.
Website photos: what helps, what hurts
The photos that make a small business website convincing, the ones that quietly damage it, and how to take usable pictures with your phone.
What to write on your website when you're not a writer
A page-by-page guide to writing your own website content: what each page needs to say and the mistakes that quietly cost enquiries.
Does my website need updating? Seven honest signs
How to tell whether your website needs work, without a salesperson involved. Seven signs you can check yourself today.
Is my website mobile friendly? Check it in two minutes
Most visits come from phones. Here's how to honestly test what your website looks like to mobile visitors, and what the common failures mean.
Why is my website so slow?
The usual reasons a small business website loads slowly, explained without jargon, and how to find out which one is yours.
For your industry
What good looks like in specific trades.
What makes a good salon website?
For salons and barbers, the website has one job: turn scrolling into bookings. What works, what doesn't, and where Instagram fits.
What makes a good dental practice website?
What nervous patients actually look for on a dental website, the features that fill appointment books, and the mistakes that empty them.